Econsultancy membership reacently passed 100,000!
Congratulations to the dedicated professional digerati team led by Ashely, Chris and others.
We are pleased to a part of the success with our own Charity Benchmark Reports included in their library.
They’ve put a presentation on line to explore the journey they have made since launch in 1999. See it here.econsulatancy, memebership
Overtaking Google who held the top spot for the last four years, Apple now reigns supreme with a value of $153.3 billion. The report is compiled by BrandZ, a WPP company, is in it’s sixth year of production. The other top line finding is that 19 of the top 100 brands are from the BRIC markets reflecting their growing purchasing power and international ambitions. See the full report here.apple, Brandz, BRIC, Google, WPP
The US 2012 presidential nomination campaign has started. The delivery of choice for annoucements is social media with Facebook, YouTube and Twitter all featuring heavily.
President Barack Obama’s team announced his candidacy intentions with a YouTube endorsement video, select text and emails. His team is supporting his reelection campaign with many digital and mobile initiatives.
Mitt Romney — former Massachusetts governor — announced his 2012 presidential bid via a YouTube video in April 2011.
Tim Pawlenty – former Minnesota Governor - also announced his bid via Facebook in March 2011.
The 2008 campaign was differentiated from the past with it’s focus on digital implementation and tools. With the introduction of ipads, iphone and android technology etc since then, expect to see an uptake in mobile marketing iniatives, as well as innovative and tried and trusted digital tools.facebook, politics, social media, twitter, US Presidential candidacy nominations, youtube