At the UK Fundraising Perfect Pitch last week, two of the presentations were based on similar business models. Both were based on the presumption that they could leverage Charities’ databases and campaign communication to springboard their marketing initiatives. By attributing revenue generated to the Charity referrer, (in-return) they promise to […]

I spoke to a room full of Charities at UK Fundaising’s Perfect Pitch last week and I told them it was time they stopped sending me all this random junk mail which must be costing them a fortune! They couldn’t even tell whether I opened the mail. The only value they were […]

Neville Hobson talks about PR Week’s feature on Reputation Management questioning whether Blogs cast a shadow. In it he quotes, Mark Rogers, of Market Sentinel “PROs must realise more consumers find a company through Google than going straight to its homepage, and that’s where they will see blogs mentioning […]