Archive for February, 2007
English language blogs peaked? We think not!
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Published by Michaela Carmichael February 28th, 2007 in Internet, Web 2.0, PR Blogs, Blogs, Online Marketing, Marketing, Corporate Blogs, blog tools, Social networking.
Graham Charlton’s blog post on e-consultancy.com advises that another report has been published forecasting that English Blogs have peaked.
Pranam Kolari looked at ‘ the distribution of “I” in blog posts, one from BlogPulse and the other from Technorati’ and proclaims that there is constant growth – ie no change.
All the comments come up […]
Where will blogging go from here?
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Published by Michaela Carmichael February 21st, 2007 in Internet, Web 2.0, PR Blogs, Blogs, Online Marketing, Marketing, Corporate Blogs.
The recent interview by E-consultancy.com with Shiny Media’s CEO Ashley Norris highlighted an essential element of blogging.
‘Sure, you can set up a blog easily enough but actually putting it on the map – and keeping it there – requires a lot of effort.”
My last blog touched on one of the many elements […]
For blogs, links = success
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Published by Michaela Carmichael February 20th, 2007 in Internet, Web 2.0, PR Blogs, Citizen Journalism, Blogs, Online Marketing, Marketing, Corporate Blogs, blog tools.
Must be after the weekend, as I was reading the Sunday papers and came across a rather interesting financial blog success story plastered across the front page of The Sunday Times:
“I blog, therefore I am £70,000 richer”
“Less than six weeks after starting to write about downshifting from London to rural Northumberland, a mother of three […]
Blog ROI and Measurement
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Published by Michaela Carmichael February 14th, 2007 in Internet, Web 2.0, PR Blogs, Citizen Journalism, Online Marketing, Marketing, Corporate Blogs, blog tools.
I’ve been reading the trades again – but this is London and that’s what a commute is made for - selecting to avoid iPod ear pollution, I go for the magazines to pass the time, pressed up or squashed in with random strangers on London’s buses and trains.
Without ROI on marketing spend, the board room […]
YOU-Made Ads on the Rise
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Published by Michaela Carmichael February 13th, 2007 in Internet, Web 2.0, Citizen Journalism, Online Marketing, Marketing, transparency.
I’m not a fan of the Super Bowl and in truth I don’t think the majority of Europeans are. However, this year the sporting cum TV event that grips a continent had a new and broader twist. Often used as the launch pad for new TV advertising (think Bud’s croaking frogs, Apple’s ‘1984’), […]
Advance of Corporate Blogging
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Published by Michaela Carmichael February 7th, 2007 in Internet, Web 2.0, PR Blogs, Blogs, Online Marketing, Online Tools, Marketing, Corporate Blogs, blog tools, CSR.
It’s here again! I only just wrote that the press are full of the virtues, pitfalls and necessity of joining the open communication channel of corporate blogging.
February’s edition of Management Today dedicated a lot more space to blogging, and here are highlights from Alexander Garrett’s crash course:
1. Think Strategy; why have a […]
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