7-7 was a tragic day for London - no doubt. A friend and associate of mine, Joel Cere, talks about his day - I was fortunately safely in the office at the time the havoc was reeked so I avoided the sense of panic and confusion by turning online.

I recently criticised on-line for dropping the London2012 ball. Now I owe Online nothing but praise.

The traditional news sources just couldn’t keep up. The blogs were full of the latest images and breaking news. We all communicated with friends and family by msn messenger, email and Skype as we weren’t able to rely on mobile phones or land line telephones.

Don’t want to discount the magnitude of the tragedy by engulfing it in poor-taste humour - but it’s a relief that we can avoid any cross-atlantic date-formatting confusion by referring to it as 7-7!

Note: Originally posted at SmartApps