Revolution’s November Master class on viral marketing, reveals the message of dread – the majority of people who view a viral campaign have no brand recollection. Oh no! all that marketing spend gurgling away… Revolution give lots of handy tips on how best to avoid joining this drain with recommendations to focus on creativity, distribution, hosting etc. Did you know you really really should test what the email will look like in at least five of the main mail programs? And with some, the majority of the message is miles below the fold because of the navigation header that some mail programs have…

Our in boxes have been inundated with seasonal cheer including aka viral marketing;

*Towards the end of November and at the beginning of December we received a spate of shopping discount vouchers and discount codes
*See yours’elf’ here
*Not for young children who believe in Father Christmas
*Then there was a mooning Santa…

Most arrived from friends forwarding mail from a friend aka viral marketing at it’s best - at work. Some had dedicated urls and others are posted on a seeding site; e.g. www.metacafe.com or www.youtube.com and others were just embedded in an email.

And aren’t you pleased your boss didn’t ask you to do this.

We were delighted to be asked by several clients to create e-cards for them. Here’s one we did and can share with you from Louis Capital.

Share the url of your favourites via comments!

Enjoy!