I spoke to a room full of Charities at UK Fundaising’s Perfect Pitch last week and I told them it was time they stopped sending me all this random junk mail which must be costing them a fortune! They couldn’t even tell whether I opened the mail. The only value they were creating was padding the Royal Mail’s letterbags and coffers.I told them they needed to go online where the chances of getting my attention was much greater at far less cost. I also told them I thought they should look seriously at Vismail - something which a co-presenter Michael Kaufman of Fundraising Initiatives was presenting later. Even your email has to be different, catchy and visually stimulating…. you know that old cliche: content, content, content!Vismail rocks! Its a superb little piece of technology - I wish I owned it - but sadly I don’t! But that doesn’t mean I can’t blog about it! It’s a small attachment which is embedded into an html based email - it doesn’t call any content from a server - so it can executed off-line, it gets through fire-walls. Vismail means that your campaign no longer relies on words and static images… your email now arrives knocking the socks off the recipient with some slick video and sound. Campaigns and communication will never be the same again!Email Michael and ask him to send you a vismail - seeing is believing. As soon as I have posted this entry, I am off to buy it for my organisation.

Note: Originally posted at SmartApps