I found an old text book which I studied in 1990 in my first year of Accounting Information Systems and found a chapter on the pros and cons of Custom Solutions versus ‘off-the-shelf’ packages.
The advantages of Custom Solutions are unchanged and are obvious: No compromises : you get exactly […]

7-7 was a tragic day for London - no doubt. A friend and associate of mine, Joel Cere, talks about his day - I was fortunately safely in the office at the time the havoc was reeked so I avoided the sense of panic and confusion by turning online.
I recently criticised […]

Rob has been bravely waging a war on the European Software Patent Directive: all info can be found on his blog Open Ideas Register.
I am ashamed not to have been engaged in this struggle to-date, ( it really impacts my chosen domain) but am pleased that the first round of […]

I have to confess that we were all huddled around the radio in the office yesterday at 12:45 eagerly awaiting the news on 2012. The irony: we are an online business and you could rather expect us to be glued to our browser screens. Ashamedly, I had a […]

At the UK Fundraising Perfect Pitch last week, two of the presentations were based on similar business models. Both were based on the presumption that they could leverage Charities’ databases and campaign communication to springboard their marketing initiatives. By attributing revenue generated to the Charity referrer, (in-return) they promise to […]

I spoke to a room full of Charities at UK Fundaising’s Perfect Pitch last week and I told them it was time they stopped sending me all this random junk mail which must be costing them a fortune! They couldn’t even tell whether I opened the mail. The only value they were […]

Neville Hobson talks about PR Week’s feature on Reputation Management questioning whether Blogs cast a shadow. In it he quotes, Mark Rogers, of Market Sentinel “PROs must realise more consumers find a company through Google than going straight to its homepage, and that’s where they will see blogs mentioning […]

I am a real sceptic on the potential value of these type of ‘Speed Dating’ seminars where organisers attempt to match buyers with suppliers. I presented iConcertina Creative in a 30 minute slot yesterday talking about Online: not just Marketing’s domain. Take our online survey which gives you a taste of […]

I must receive close to a dozen appeals a month from charities…..somewhere along the line I must have forgotten to check the data protection box… so they all come spilling through the letter-box and pile up at the front door. I can recognise them and it may sound really harsh and uncaring […]

In previous posts, I questioned whether PR companies actually do take notice of blogs… or whether they even understand them?
Interestingly enough, I conducted my very own experiment on brand terrorism. Although the war waged on Land Rover harvested great result, I still am yet to hear back from Land Rover’s PR manager […]