Bebo takes on TV
Published by Michaela Carmichael October 9th, 2007 in Internet, Social Media.
Tags: audience, bebo, Kate Modern, social media, variety.com, webisode.
Bebo, the social networking site attributes part of it’s recent run of success to “Kate Modern” it’s interactive drama. “Kate Modern” is a soap neatly packaged in one- to three-minute ‘webisodes’. The cost of production versus conventional TV is inexpensive and the product placement opportunities particularly lucrative.
However with this particular social media presentation, the audience can immediately participate in conversations about the ‘webisode’ and generate future ‘webisodes’. Simply put - the audience is totally involved.
To read more about the social media threat to TV go to Variety.com for the full article.
audience, bebo, Kate Modern, social media, variety.com, webisode
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