I must receive close to a dozen appeals a month from charities…..somewhere along the line I must have forgotten to check the data protection box… so they all come spilling through the letter-box and pile up at the front door. I can recognise them and it may sound really harsh and uncaring but there is little chance I get to open them. (I do my fair share of giving and I have already chosen my beneficiaries).

These postal campaigns must cost a fortune. As far as I am concerned, they would have a far better chance at getting me to read their appeals if they emailed their communication. I guess they don’t have a database of email addresses - I hear opportunity knocking….

It doesn’t look like UK charities have really got to grips with the positive impact that an online transformation can have on minimsing costs and maximizing fund raising….. so I am going to talk to a delegation this Thursday at fundraising.co.uk and will share a case study or two with them on Online Communication and database integration. Attendance is free so come along.

Just a personal plug as well… please visit www.inspire.org.uk - I am a trustee of this charity and we have just rebranded it - my company has just donated a new website and brand identity- There is an online donation button so please click on it! We are going to be developing an online community for it using the technology we developed for 2B Mates

Note: Originally posted at SmartApps