Charity Website Benchmarks 2007 released
Published by Michaela Carmichael July 11th, 2007 in Internet, Charitable Sector, Online Tools, Marketing, Charity Benchmark.
Tags: accessibility, charity benchmarks 2007, communication, housekeeping, responsiveness, social networking, transparency, usability.
We are delighted to announce the release of the report. It is available to download on e-consultancy.com our partners in this project.
We evaluated the top 120 charity websites (by voluntary donations) in the following categories:
• Usability – is the site easy to use?
• Accessibility – can everyone access the site?
• Communication – can users communicate with the charity and each other?
• Transparency – is the charity open with its information?
• Responsiveness – does the site encourage and support giving, volunteering, fundraising, and corporate involvement?
• Housekeeping – does the site work in harmony with social networking sites?
This year we found:
• Charity websites are best at Usability.
• They do well in Responsiveness and Communication.
• Their scores are weak in Housekeeping and Transparency.
• Accessibility scores catastrophically, showing a general lack of consideration in this area.
But don’t take my word for it, please down load the report and read it for yourself.
We have received good press on the report, read the article in Third Sector as one of the examples.











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