Comments on: eFuture visions c/o Internet World speakers http://blog.openface.com/archive/efuture-visions-co-internet-world-speakers/ Custom Online Solutions Fri, 18 May 2012 06:38:55 +0000 http://wordpress.org/?v=2.0.2 by: Are web design best practices “old hat”? (Musings on travel ecommerce) http://blog.openface.com/archive/efuture-visions-co-internet-world-speakers/#comment-126378 Thu, 27 Aug 2009 02:49:09 +0000 http://blog.openface.com/archive/efuture-visions-co-internet-world-speakers/#comment-126378 [...] Source: Write up by OpenFace Internet of Internet World 2007. [...] […] Source: Write up by OpenFace Internet of Internet World 2007. […]

]]> by: BBC new look and feel - do you like it? at iconcertina blog http://blog.openface.com/archive/efuture-visions-co-internet-world-speakers/#comment-80656 Fri, 04 Apr 2008 22:36:57 +0000 http://blog.openface.com/archive/efuture-visions-co-internet-world-speakers/#comment-80656 [...] The site now reminds me of a talk I heard last year at Internet World when one of the speakers (sadly can’t recall who) was describing that we’d be forgiven for thinking a Web 2.0 site should have these features; 1. Rounded text. 2. Large fonts. 3. Bright colours. 4. Silly name. (not applicable) 5. Founder blog. (well not founder but lots of blogs, rss feeds etc) [...] […] The site now reminds me of a talk I heard last year at Internet World when one of the speakers (sadly can’t recall who) was describing that we’d be forgiven for thinking a Web 2.0 site should have these features; 1. Rounded text. 2. Large fonts. 3. Bright colours. 4. Silly name. (not applicable) 5. Founder blog. (well not founder but lots of blogs, rss feeds etc) […]

]]> by: Michaela Carmichael http://blog.openface.com/archive/efuture-visions-co-internet-world-speakers/#comment-30375 Tue, 12 Jun 2007 09:25:11 +0000 http://blog.openface.com/archive/efuture-visions-co-internet-world-speakers/#comment-30375 Alasdair, Thanks for your clarification. best, Michaela Alasdair,

Thanks for your clarification.

best,
Michaela

]]> by: Alasdair Bailey http://blog.openface.com/archive/efuture-visions-co-internet-world-speakers/#comment-30374 Tue, 12 Jun 2007 09:19:29 +0000 http://blog.openface.com/archive/efuture-visions-co-internet-world-speakers/#comment-30374 Thanks for the mention Michaela. Mark didn’t chastise LOVEFiLM for not making changes; the focus of the talk was on how minor changes can give a good uplift in key metrics when tested on live visitors head to head with the original content. Our multivariate testing platform is all about testing content live in front of real visitors to see what gives the greatest uplift in site key metrics. The mantra here is that you should use live testing and optimisation to remove the guesswork from creative decisions about web page content. Our continuous optimisation technology delivered LOVEFiLM a 13% uplift in free trial signups over a live testing period of just one week. Our testing self-learns and optimises towards the best performing content, the points 2-7 above that Mark covered in his talk are some lessons we’ve learnt from analysing the results of live tests. Our own blog is at http://maxymiser.blogspot.com and Mark posted some interesting thoughts on our model of the benefits of using multivariate testing together with analytics. Kind regards, Alasdair Thanks for the mention Michaela.

Mark didn’t chastise LOVEFiLM for not making changes; the focus of the talk was on how minor changes can give a good uplift in key metrics when tested on live visitors head to head with the original content. Our multivariate testing platform is all about testing content live in front of real visitors to see what gives the greatest uplift in site key metrics. The mantra here is that you should use live testing and optimisation to remove the guesswork from creative decisions about web page content. Our continuous optimisation technology delivered LOVEFiLM a 13% uplift in free trial signups over a live testing period of just one week. Our testing self-learns and optimises towards the best performing content, the points 2-7 above that Mark covered in his talk are some lessons we’ve learnt from analysing the results of live tests.

Our own blog is at http://maxymiser.blogspot.com and Mark posted some interesting thoughts on our model of the benefits of using multivariate testing together with analytics.

Kind regards,
Alasdair

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