Festive media consumption
Published by Michaela Carmichael April 10th, 2007 in Internet, Marketing.
Tags: advertising, billboards, campaigns, chocolate, marketing, planning, promotions, Thorntons, websites.
Did you read how Thorntons‘ Easter campaign billboard, made of 390kg of real GM-free chocolate, was consumed within 3 hours of placement by passers-by in Covent Garden, London – rather than slowly over the week that the billboard was booked for?!
Now what would the internet equivalent be? Most likely the crashing of a site when it can’t maintain the viewing demands of millions of page requests!
What’s your suggestion?
advertising, billboards, campaigns, chocolate, marketing, planning, promotions, Thorntons, websites
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