Must be after the weekend, as I was reading the Sunday papers and came across a rather interesting financial blog success story plastered across the front page of The Sunday Times:
“I blog, therefore I am £70,000 richer”

“Less than six weeks after starting to write about downshifting from London to rural Northumberland, a mother of three young children has landed a £70,000 publishing deal.
Early last month Judith O’Reilly launched Wife in the North”.

Her success came from good linking - a lesson to all of us bloggers. It’s like search engine optimisation: if you want good results, bluntly you need lots of links. And the blogger does have great writing credentials, as her previous job was education correspondent of The Sunday Times.

So the lesson for ‘us corporate bloggers’ is the importance of links.
Don’t forget:
• add links in your blogs,
• when you reference a company, link to its url,
• leave comments on other people’s blogs and your blog url rather than your site url,
• have a blog roll of blogs you read and like, and
• consider joining The Good Blogs
all in efforts to increase traffic to your blog.