The Twitter 12; top USA corps making the most of Twitter
Published by Michaela Carmichael December 9th, 2009 in Internet, Online Marketing, Marketing, transparency, Social Media.
Tags: twitter.
The Big Money’s Chad Matlin recently announced the Twitter 12 and explains his selection criteria for choosing 12 American corporations who are getting the most out of Twitter.
The process only considered US corporate Twitter profiles with over a million followers, their growth from September to November 09, the number and regularity of tweets and content - if the account is doing more than reprinting an existing feed. The Big Money indicate the results are influenced by whom Twitter recommends as a friend - so some companies are easier to find than others, and how much more meaningful and easier it is to have a tweeted two-way conversation with real people. How fed up are you phoning the bank listening to lists and lists of options when all you want to ask someone is how much an international bank transfer costs?
The top 12 are:
12. Amazon Mp3
11. Dell Outlet
10. Silicon Alley Insider
9. JetBlue
8. Health Magazine
7. Etsy
6. BNO News
5. Whole Foods
4. CNN Breaking News
3. NBA
2. E! Online
1. Find out who the finalist was by reading the original article.
‘njoy.











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