I have thought long and hard about whether I should embroil myself in what I’ve always considered to be such a self obsessed past-time. I still have to pretend most bloggers aren’t egotistical time-wasters, yet, the news is full of blogging. So to justify the launch of my blog here is my rationale:Its a disruptive technology and I need to understand it (especially since my career seems to be following the path of the biggest disruptive technology of all - The Internet!)

Let’s face it there is a lot of rubbish out there and bloggers deserve a bad name if judged by the average content of the blogosphere. However, spend a little time with tools like Itelliseek’s Blogpulse or Technorati and its like discovering Google for the first time - it helps you navigate through a mass of detritus and I must confess: navigating through the web of thoughts and opinions is more than a little addictive!

I learnt from the Businessweek feature on blogging and visit their very own blogspotting.net which is supposed to “…cover the business drama ahead, as blogging spreads into companies and redefines media” - there are some interesting entries that lead you all sorts of places and, on the whole, I felt a tad more educated after reading it. It played a small part in convincing me to dabble in my own blog. gapingvoid’s Why Corporate Blogging Works makes it all sound practical! But, if you want it simple and straight I suggest you read a briefing note written by clients of mine -the Netcoms team of Hill & Knowlton (Download Netcoms_January2005.pdf)
So forgive me for being a hypocrite - feel free to judge me as yet another egotistical time-waster but hopefully along the way you may identify with some of my thoughts, links and entries and end up some place useful - if not, you could always start a blog of your own!