This Sunday is Remembrance Sunday and co-incidentally this year it falls on the actual day; 11th of November. Some of the larger UK media brands have picked up the habit of adapting their logos to suit the occasion, as we shared some of the Halloween logos, here are a couple of the Remembrance logos.

As yet, the Guardian hasn’t changed their logo. Retailers haven’t picked up on this US trend either, as the likes of ASDA, ebay, M&S, Tesco, and Waitrose sites haven’t changed their home page to refer to this weekends events.

From a marketing perspective, there is always a divide on acceptability of altering one’s logo and the effect it may or may not have on the brand and it’s values. Online the territory and position taken by a logo is very important. It is usually prominent displayed at the top and is a de-facto button for the home page. Temporarily altering it�s appearance could hinder user recognition of �go to home� functionality � although most users intuition would guide them.