Archive for the 'Branding' Category
Apple is world’s no 1 brand
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Published by Michaela Carmichael May 10th, 2011 in Internet, Marketing, Apple, Branding.
Overtaking Google who held the top spot for the last four years, Apple now reigns supreme with a value of $153.3 billion. The report is compiled by BrandZ, a WPP company, is in it’s sixth year of production. The other top line finding is that 19 of the top 100 brands are from […]
Surprises revealed in Social Media Reputation League Tables
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Published by Michaela Carmichael February 23rd, 2011 in Internet, Online Tools, Marketing, Social Media, Branding.
London social media agency Yomego caused a stir earlier this week with their new social media reputation tool’s league table’s revelation.
Their new benchmark rates brands’ social media reputation by evaluating (1) noise = reach, (2) popularity = satisfaction, (3) topicality = recent post, plus some good old fashioned (4) human analysis and come up with […]
Similar websites for Netanyahu and Obama
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Published by Michaela Carmichael January 20th, 2009 in Internet, PR Blogs, Online Marketing, Marketing, Online lobby, Social networking, Social Media, Branding.
In November, New York magazine (November 24th 2008, pg 184) dedicated it’s back page to pointing out the similarity between these two political sites;
http://www.netanyahu.org.il, Likud leader’s site.
and
http://www.barakobama.com, President Barak Obama’s election site that has emerged to become an ongoing communication site.
Sadly my hebrew isn’t that good so I can’t register and take a screen grab […]
Favicon at a glance
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Published by Michaela Carmichael January 20th, 2009 in Internet, bookmarks, Branding.
If you are using an up-to-date web browser there is a favicon in it. It is ths space just in front of where the URL appears. Often a default appears as companies delay adapting to the changes in browsers. It’s 16×16 pixel square in size. Follow this link to the explanation […]
Hotmail and Windows Live new paintjob
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Published by Michaela Carmichael October 30th, 2008 in Internet, Branding.
I walked away from my desk earlier today and when I returned to my browser a few moments later it had changed and looked clearer, neater and a bit boxier… hotmail (and Windows Live) had undergone a paintjob - no trumpets and bells, just quietly during the course of the day. I like the […]
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