There has been some debate about whether the traction Jeff Jarvis received with his Dell Blog Campaign is down to Jeff being an A List blogger.

As Neville Hobson and Shel Holtz commented on their podcast #50 - I am not an A-List blogger, so how have I gained a daily readership […]

You will remember that I justified the birth of this blog by explaining that the advent of the personal web platform was undoubtedly a disruptive technology and for me to understand it I needed to learn its rules… the hard way…. by getting out there and blogging… pushing my comment past […]

Thanks to Neville for picking up my campaign : he has articulated Land Rover’s opportunity so well… Have a read…..
Note: Originally posted at SmartApps

land rover, smartapps

Neville Hobson talks about PR Week’s feature on Reputation Management questioning whether Blogs cast a shadow. In it he quotes, Mark Rogers, of Market Sentinel “PROs must realise more consumers find a company through Google than going straight to its homepage, and that’s where they will see blogs mentioning […]

In previous posts, I questioned whether PR companies actually do take notice of blogs… or whether they even understand them?
Interestingly enough, I conducted my very own experiment on brand terrorism. Although the war waged on Land Rover harvested great result, I still am yet to hear back from Land Rover’s PR manager […]