Archive for the 'Marketing' Category
The Twitter 12; top USA corps making the most of Twitter
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Published by Michaela Carmichael December 9th, 2009 in Internet, Online Marketing, Marketing, transparency, Social Media.
The Big Money’s Chad Matlin recently announced the Twitter 12 and explains his selection criteria for choosing 12 American corporations who are getting the most out of Twitter.
The process only considered US corporate Twitter profiles with over a million followers, their growth from September to November 09, the number and regularity of tweets and content […]
Social Media Campaigns
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Published by Michaela Carmichael June 10th, 2009 in Internet, Web 2.0, Online Marketing, Marketing, Social Media.
Do you need to reference other companies social media campaigns to see what tools they used and what they set out to achieve in order to work out your online strategy? Peter Kim has provided a great list of examples, complied in the last quarter of 2008, so relatively up to date.
‘njoy.
campaigns, mashable, […]
Summer Holiday Planning?
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Published by Michaela Carmichael May 20th, 2009 in Internet, Online Tools, Marketing.
Need help planning your summer holidays?
Don’t know which of the myriad of web sites to use to choose your accomodation?
Here’s a list that’ll help find good hotel deals(with thanks to T&L):
www.cheapostay.com
www.hotels.com - look on Tuesday’s for best deals in North America
www.travelpost.com - read what others thought of your potential destination
www.kayak.com - gives you a […]
One Million Acts of Green Achieved
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Published by Michaela Carmichael February 13th, 2009 in Internet, Citizen Journalism, Marketing, Corporate Blogs, Green Internet.
Delighted to report that CBC’s One Million Acts of Green has pushed through the challenge they set themselves fifteen short weeks ago. We wrote about the site launch in November last year. See our original blog post here.
The project continues to gain momentum with an overwhelming write up in newspapers and […]
Similar websites for Netanyahu and Obama
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Published by Michaela Carmichael January 20th, 2009 in Internet, PR Blogs, Online Marketing, Marketing, Online lobby, Social networking, Social Media, Branding.
In November, New York magazine (November 24th 2008, pg 184) dedicated it’s back page to pointing out the similarity between these two political sites;
http://www.netanyahu.org.il, Likud leader’s site.
and
http://www.barakobama.com, President Barak Obama’s election site that has emerged to become an ongoing communication site.
Sadly my hebrew isn’t that good so I can’t register and take a screen grab […]
Comms Bosses confirm that online now integrated in their remit
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Published by Michaela Carmichael November 11th, 2008 in Internet, Blogs, Online Marketing, Online Tools, Marketing, SEO, Corporate Blogs, Social networking, Social Media.
PR Week’s report on their recent survey on what’s keeping the communications directors awake at night in the 31st Oct 2008 issue, reveals that online is very much an integral part of the job. Here are some of the online highlights:
% of budget spent on digital PR or marketing?
over 50%; only 7% of respondents
11 […]
Internet Adspend set to be bigger than Newspaper by 2009
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Published by Michaela Carmichael July 9th, 2008 in Internet, Marketing.
Media Week reports (1/7/08) that by next year, the advertising expenditure forecast (current prices) on internet will be GBP4,055m higher than newspapers with GBP3,950m. Magazines will be GBP1, 476m enabling print to retain their historical chief advertising expenditure lead, just, but not for much longer instincts predict.
advertising expenditure, internet, magazine, Media Week, newspaper
Buzzing on internet blogs
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Published by Michaela Carmichael April 30th, 2008 in Internet, Blogs, Online Marketing, Marketing, blog tools.
Just in case you thought you’d seen this before, this tool comes from the Internet -World site - Thanks.
blog, buzz, Internet World
It’s the card season
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Published by Michaela Carmichael December 12th, 2007 in Internet, Charitable Sector, Marketing.
Rather than the plethora of Seasons Greetings vs Happy Christmas cards, xmas virals and the outrage of ‘how little money actually goes to the charity from most charity card sales’ I thought we’d share this selection of very creative business cards posted on Flickr with you! We always fancied our iConcertina business cards - […]
Range of charity donation tools grows online
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Published by Michaela Carmichael November 21st, 2007 in Internet, Charitable Sector, Marketing, CSR.
I’ve just read a lenghty and interesting blog post full of useful and friendly links in the US and UK for charity donations that is a great reference point. Please follow the link to read the article here: http://www.creditcardlowdown.com/2007/11/50_online_tools_to_research_select_and_donate_to_charities.html
charity, online donations
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