Archive for the 'Marketing' Category
Apple is world’s no 1 brand
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Published by Michaela Carmichael May 10th, 2011 in Internet, Marketing, Apple, Branding.
Overtaking Google who held the top spot for the last four years, Apple now reigns supreme with a value of $153.3 billion. The report is compiled by BrandZ, a WPP company, is in it’s sixth year of production. The other top line finding is that 19 of the top 100 brands are from […]
Social Media is THE preferred tool for US presidential candidacy announcements
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Published by Michaela Carmichael May 10th, 2011 in Internet, Marketing, Social networking, Social Media.
The US 2012 presidential nomination campaign has started. The delivery of choice for annoucements is social media with Facebook, YouTube and Twitter all featuring heavily.
President Barack Obama’s team announced his candidacy intentions with a YouTube endorsement video, select text and emails. His team is supporting his reelection campaign with many digital and mobile […]
Webby Award Winners
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Published by Michaela Carmichael May 9th, 2011 in Internet, Marketing.
See this year’s webby award winners to see what’s considered the best of the bunch by the International Academy of Digital Arts and Science. The awards are in their 15th year, and have geographic spread and recognise large and small sites alike.
You can sign up to be included in the 2012 calls for entries.
[…]
Surprises revealed in Social Media Reputation League Tables
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Published by Michaela Carmichael February 23rd, 2011 in Internet, Online Tools, Marketing, Social Media, Branding.
London social media agency Yomego caused a stir earlier this week with their new social media reputation tool’s league table’s revelation.
Their new benchmark rates brands’ social media reputation by evaluating (1) noise = reach, (2) popularity = satisfaction, (3) topicality = recent post, plus some good old fashioned (4) human analysis and come up with […]
The Twitter 12; top USA corps making the most of Twitter
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Published by Michaela Carmichael December 9th, 2009 in Internet, Online Marketing, Marketing, transparency, Social Media.
The Big Money’s Chad Matlin recently announced the Twitter 12 and explains his selection criteria for choosing 12 American corporations who are getting the most out of Twitter.
The process only considered US corporate Twitter profiles with over a million followers, their growth from September to November 09, the number and regularity of tweets and content […]
Social Media Campaigns
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Published by Michaela Carmichael June 10th, 2009 in Internet, Web 2.0, Online Marketing, Marketing, Social Media.
Do you need to reference other companies social media campaigns to see what tools they used and what they set out to achieve in order to work out your online strategy? Peter Kim has provided a great list of examples, complied in the last quarter of 2008, so relatively up to date.
‘njoy.
campaigns, mashable, […]
Summer Holiday Planning?
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Published by Michaela Carmichael May 20th, 2009 in Internet, Online Tools, Marketing.
Need help planning your summer holidays?
Don’t know which of the myriad of web sites to use to choose your accomodation?
Here’s a list that’ll help find good hotel deals(with thanks to T&L):
www.cheapostay.com
www.hotels.com - look on Tuesday’s for best deals in North America
www.travelpost.com - read what others thought of your potential destination
www.kayak.com - gives you a […]
One Million Acts of Green Achieved
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Published by Michaela Carmichael February 13th, 2009 in Internet, Citizen Journalism, Marketing, Corporate Blogs, Green Internet.
Delighted to report that CBC’s One Million Acts of Green has pushed through the challenge they set themselves fifteen short weeks ago. We wrote about the site launch in November last year. See our original blog post here.
The project continues to gain momentum with an overwhelming write up in newspapers and […]
Similar websites for Netanyahu and Obama
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Published by Michaela Carmichael January 20th, 2009 in Internet, PR Blogs, Online Marketing, Marketing, Online lobby, Social networking, Social Media, Branding.
In November, New York magazine (November 24th 2008, pg 184) dedicated it’s back page to pointing out the similarity between these two political sites;
http://www.netanyahu.org.il, Likud leader’s site.
and
http://www.barakobama.com, President Barak Obama’s election site that has emerged to become an ongoing communication site.
Sadly my hebrew isn’t that good so I can’t register and take a screen grab […]
Comms Bosses confirm that online now integrated in their remit
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Published by Michaela Carmichael November 11th, 2008 in Internet, Blogs, Online Marketing, Online Tools, Marketing, SEO, Corporate Blogs, Social networking, Social Media.
PR Week’s report on their recent survey on what’s keeping the communications directors awake at night in the 31st Oct 2008 issue, reveals that online is very much an integral part of the job. Here are some of the online highlights:
% of budget spent on digital PR or marketing?
over 50%; only 7% of respondents
11 […]
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