Archive for the 'Marketing' Category



Media Week reports (1/7/08) that by next year, the advertising expenditure forecast (current prices) on internet will be GBP4,055m higher than newspapers with GBP3,950m. Magazines will be GBP1, 476m enabling print to retain their historical chief advertising expenditure lead, just, but not for much longer instincts predict.

advertising expenditure, internet, magazine, Media Week, newspaper

Just in case you thought you’d seen this before, this tool comes from the Internet -World site - Thanks.

blog, buzz, Internet World

Rather than the plethora of Seasons Greetings vs Happy Christmas cards, xmas virals and the outrage of ‘how little money actually goes to the charity from most charity card sales’ I thought we’d share this selection of very creative business cards posted on Flickr with you! We always fancied our iConcertina business cards - […]

I’ve just read a lenghty and interesting blog post full of useful and friendly links in the US and UK for charity donations that is a great reference point. Please follow the link to read the article here: http://www.creditcardlowdown.com/2007/11/50_online_tools_to_research_select_and_donate_to_charities.html

charity, online donations

Festive Ghouls

Here are some festive logos for today from web 2.0 leading brands Google and Technorati:

Visit mashable’s collection of festive adaptations of logos here to view more logo adaptations.
Interesting to see what social media leading brands did:
Bebo put creepy video clips on the home page but didn’t touch their logo.
Myspace relied on it’s advertisers to provide […]

It was folklore. Revenue from online ‘would surpass’ off line. And now it is very real. Google’s advertising revenue was larger in Q3 2007 than ITV’s. People paid for more sponsored links than 30 second commericals on prime time TV.
Read times online article that broke the news here.

commericals, Google, ITV, revenue, […]

And the winner is Flickr

Have you received this email? Act now and move your images or lose them on 18th October - a month away.
A lovely polite notice from Yahoo straight to my inbox. What good sense for the business to condense and concentrate on their successful, more consumer regognised asset and service. […]

We are delighted to announce the release of the report. It is available to download on e-consultancy.com our partners in this project.
We evaluated the top 120 charity websites (by voluntary donations) in the following categories:
• Usability – is the site easy to use?
• […]

Apologies for the delay in commenting on the talks we heard at London’s Internet World, but at last the opportunity has arisen to jot down some perceived wisdom and pass it on.
The speakers we enjoyed listening to - who had real news and views to impart - were Ashley Friedlein (CEO of E-consultancy.com) and Loic […]

If you’d like to find out who is the best of the best on line, go to the webby award winners site where 100 winners and their runners up are revealed.
We like the webby’s as they compare sites by sector - so you can compare ‘apples with apples’ - as well as many other individual […]




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Our teams, working in unison across Montreal, Toronto, London, Los Angeles, and Bangkok have delivered hundreds of projects for clients in Europe, North America, the Middle East and Africa, making direct and measurable contributions to their success - marketing and communications, secure networks, business operations, and commerce.

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