Archive for the 'Online Marketing' Category



Apologies for the delay in commenting on the talks we heard at London’s Internet World, but at last the opportunity has arisen to jot down some perceived wisdom and pass it on.
The speakers we enjoyed listening to - who had real news and views to impart - were Ashley Friedlein (CEO of E-consultancy.com) and Loic […]

“Universal McCann conducted research across 21 global markets. It claims that Asian markets are driving adoption, with China and South Korea leading the way in actively creating content and socialising online.” To read the full article on brandrepublic, follow this link.
This does perhaps add credibility to the claim that we didn’t support (!) that […]

Friends of the pop queen Lily Allen have rushed to her rescue at her profile page on the MySpace site. Lily posted a blog complaining that she feels “fat and ugly”. Her fans reacted prompty telling her to get real! This is pure UGC - the ultimate - where people can […]

Marketing 9th May 2007 edition revealed the most loved and hated brands from an annual online poll of 2500 UK residents by Joshua G2. We thought we’d bring the online shopping category results to your attention:
Most Loved Online Shopping Brands
Amazon; 38.9%
eBay; 32.4%
Argos; 5.8%
Tesco.com; 5.6%
Lastminute.com; 3.2%
Most Hated Online Shopping Brands
eBay; 17.8%
Tesco.com; 12.7%
Carphone Warehouse; […]

If you’d like to find out who is the best of the best on line, go to the webby award winners site where 100 winners and their runners up are revealed.
We like the webby’s as they compare sites by sector - so you can compare ‘apples with apples’ - as well as many other individual […]

We recently undertook informal research of the FTSE 100 companies and found that none of the listed companies has a blog at the corporate level (or at least not easily found).
Granted their brands may have *consumer-oriented, open communication platform tools of engagement, but we were surprised that, despite the media buzz, there still doesn’t appear […]

It is wonderful to see the cross-over of media from online to print – as the words of ‘paperless world’ reverberate across the world wide web with a sarcastic laugh in my head. By publishing a book, we feel it reaffirms the blogging medium’s acceptance if not nearing maturity.
These blogs that are printed […]

Wonder if you spotted the winners of The Weblog Awards™ announced on Monday earlier this week, March 12.
The winners are a wonderful cross section of popular, new, large, small, private and public blogs highlighting the variety and many uses of blogging.
Category nominations were made voluntarily by members of the general public […]

Graham Charlton’s blog post on e-consultancy.com advises that another report has been published forecasting that English Blogs have peaked.
Pranam Kolari looked at ‘ the distribution of “I” in blog posts, one from BlogPulse and the other from Technorati’ and proclaims that there is constant growth – ie no change.
All the comments come up […]

The recent interview by E-consultancy.com with Shiny Media’s CEO Ashley Norris highlighted an essential element of blogging.
‘Sure, you can set up a blog easily enough but actually putting it on the map – and keeping it there – requires a lot of effort.”
My last blog touched on one of the many elements […]




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