Archive for the 'PR Blogs' Category



This New Year’s trade press is full of the rise and merits of business blogs and advice on blogging. We present a summary.
According to e-consultancy’s interview with Anil Dash, of Six Apart fame (the company behind popular blog platforms Movable Type, Vox and TypePad), blogging has by no means peaked and we haven’t seen […]

We are delighted to announce that MrPaparazzi.com has been nominated in the Entertainment section of the annual Yahoo! Finds of the Year awards.
The nominees for the awards, which celebrate the most interesting and innovative websites of the year, are also submitted for the public vote in the People’s Choice awards.
We would love our client to […]

There has been some debate about whether the traction Jeff Jarvis received with his Dell Blog Campaign is down to Jeff being an A List blogger.

As Neville Hobson and Shel Holtz commented on their podcast #50 - I am not an A-List blogger, so how have I gained a daily readership […]

You will remember that I justified the birth of this blog by explaining that the advent of the personal web platform was undoubtedly a disruptive technology and for me to understand it I needed to learn its rules… the hard way…. by getting out there and blogging… pushing my comment past […]

Thanks to Neville for picking up my campaign : he has articulated Land Rover’s opportunity so well… Have a read…..
Note: Originally posted at SmartApps

land rover, smartapps

In previous posts, I questioned whether PR companies actually do take notice of blogs… or whether they even understand them?
Interestingly enough, I conducted my very own experiment on brand terrorism. Although the war waged on Land Rover harvested great result, I still am yet to hear back from Land Rover’s PR manager […]

Blogging provokes the brand terrorist in all of us. It’s all about bringing power to the people and that’s why PR companies are starting to take serious notice of Blogs.
Niall Cook (Netcoms Director, at Hill & Knowlton (H&K)), spends his time wisely: understanding how this disruptive technology […]

Four blog entries down and a lot of reading and tinkering, I am proud to say I understand blogging a little better. But, do Brand Guardians and their PR Companies? The advent of blogging has changed the profile of brand-influencers.
In an article on rules for highly effective PR blogs, the […]




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